About Us

Johnny Was brings an artistic, relaxed perspective to contemporary women's fashion. Based in Southern California, the brand combines vintage-inspired influences with rich prints, intricate embroidery and luxurious fabrics to create clothing that feels expressive rather than overly formal. Its current US assortment ranges from everyday essentials to statement dresses, resort pieces and accessories.

The brand's wardrobe extends well beyond traditional boho dresses. Shoppers can find silk and velvet pieces, tops and blouses, jackets, coats, denim, activewear, sleepwear and coordinated sets. Its Wardrobe Essentials collection adds softer everyday layers, including tees, hoodies, lounge pants and lightweight outerwear designed for year-round styling.

For statement dressing, Johnny Was leans heavily into embroidery and textile detail. Embroidered jeans pair traditional denim silhouettes with floral and decorative motifs, while embroidered dresses, tunics and tops bring the same handcrafted-inspired character into other parts of the wardrobe.

The collection also has a strong resort and layering component. Printed silk kimonos, cover-ups and flowing dresses can move easily from vacation wardrobes to everyday outfits, while Italian leather handbags, jewelry, silk scarves and other accessories complete the look.